It was a pain point for me and that’s where I found the gap – to be able to create a product that has a superior formula. When I was a teengager, living in America, I used to go to the pharmacies to find products that came with clean formulations and superior ingredients but there was nothing (like clean products) that was accessible to me. PCJ: We don’t have democracy in hair care the good stuff is (really) expensive. “I didn’t grow up blow drying my hair or using dry shampoo, I didn’t even know about using conditioner after shampoo,” she said while talking about creating Anomaly, and what followed was a freewheeling chat about hair care, and her brand finally coming home! There’s something about her, she is one of us and that’s what makes her different from the rest.ĮLLE: You mentioned the gap in the hair care industry that led to the birth of Anomaly. I was amused, to say the least, and Priyanka obliged with her unfiltered opinion, elusive wit, and honesty that I can get used to. In short, I was inspired.Ī couple of days ago when I got ready for my video interview with PCJ, I felt those emotions, AGAIN! I did ‘make it big’ eventually, didn’t I? I got on a video call with the one and only to discuss the launch of her much-anticipated hair care brand – Anomaly – in India exclusively on Nykaa. I struggle to find the right words – which literally is my job – to describe the feeling but all I can say is that I experienced a gush of emotions – I was proud seeing a young Indian woman ruling the global pop charts and the girl in me wanted to make it big just like her. I remember being glued to my TV screen when Priyanka Chopra Jonas launched her album Exotic with American rapper Pitbull.
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